Press Releases
How to get your news on the page rather than in the bin....
As an experienced journalist, I can assure you that press releases are by no means guaranteed a read. If they’ve been sent by e-mail, they may never even make it as far as the printer. The next stop is the bin for many of the ones that get over the first hurdle.
What you need is a ‘news hook’ to catch the journalist’s attention. The release needs to be sent on the right day, with an eye-catching top line, and all the other ingredients for success - such as newsworthy quotes, and contact details for reporters to follow up.
Although some companies favour the carpet-bombing approach to press release distribution, others prefer to be more selective. I can advise on how best to save time and save trees by targetting your releases.
next »
|
