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What is copywriting?
Copywriting is the creation of tailor-made, original text for a wide variety of advertising, promotional and informative purposes.
It includes the written material required for brochures, corporate reports, announcements, advertising slogans, internal and external newsletters, web sites, press releases, and all other types of business communication.
So anyone can do it, right?
Wrong! First-rate communication is a complex business. It’s not just a matter of filling the blank page with words. They need to be the RIGHT words, which press all the right buttons for your readers and evoke the responses you want. And you don’t get two bites at the cherry. If you don’t hook the reader with the first few sentences, you could lose a potential customer.
If you find that writing is a task that gets downgraded, or pushed to the end of the queue, you could be missing out on promoting your business.
Why does it matter?
Words are powerful: hit the target you’re aiming at!
I can help you identify your target audience with great precision - and once you’ve done that, the correct tone and content follow on naturally.
What’s the difference between communication and information?
As the much-quoted US columnist Sidney J Harris put it: “Information is putting out; communication is getting through.”
Good business - especially repeat business - depends to a considerable extent on setting up and maintaining first-rate communication with your customers.
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