Announcements
It’s always marvellous to be able to spread the good news about your company’s successes...
Launching a new product or revamping an old one. Expanding or moving your business premises. Introducing a new member of staff. Patting yourself on the back for setting new records in terms of success or winning an award - or simply ensuring that your company’s profile remains high. Whether you’re communicating with customers, investors, the media, politicians, colleagues, or other businesses, the same rules apply.
You want to ensure that the message you put out is hard-hitting and accurate, and evokes exactly the sentiments as well as conveying the facts you intend.
But there are also occasions when you have to tell staff, customers, investors or the media about problems. It could be that job losses are looming, or a faulty product has to be recalled. It could be that your company has inadvertently breached regulations, or that an imminent restructuring means big changes.
Whatever the circumstances, it’s important for your business to have a flawless strategy for giving out less welcome information. As we are all painfully aware, the media are forever hot on the track of bad news. Being upfront in delivering the difficult messages can often defuse bad press and bad publicity. It also reinforces the reputation of your business as being ethical and honest.
I can help ensure that your strategy for disseminating unwelcome news is just as sound as the one for spreading the word about your company’s success.
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